UOOYAA
Flagship Store Chongqing
Status: Completed
Collaborator: Lesley Li
Collaborator: Lesley Li
The project locates in Chongqing, commissioned by UOOYAA to design its flagship store.
Concept Translation
Through careful observation of UOOYAA's seasonal garments, both angularity and softness are combined in the design mix, and we wanted to translate this combination and collision through an extremely simple and elegant architectural language. Therefore, we designed two kinds of details for each corner, reflecting the hard and soft qualities respectively.
Conceptual Space
With the design concept of becoming one's own model, it overturns the specific position of customers and mannequins in traditional clothing stores and provides customers with platforms and conditions such as catwalk, floor mirror and lighting after fitting, encouraging customers to show themselves, enhancing their desire to buy and adding IP attributes to the store.
Final Drawings
Final Renderings
Built Photo
