Through a careful study of UOOYAA’s seasonal garments, we translated the interplay of angularity and softness into a refined architectural language. This balance is expressed through two distinct corner details, each embodying either hardness or softness to reflect the brand’s design essence.

Building on the concept of “becoming one’s own model,” the store challenges the traditional separation between customers and mannequins. Instead of passive observation, shoppers are encouraged to engage with the space through integrated elements like catwalks, floor mirrors, and curated lighting. This immersive experience not only enhances self-expression and confidence but also strengthens the store’s identity, fostering a dynamic and interactive retail environment.